Selling on Socials as a Creator: Nailing Your Niche, Your Content & the Customer Journey [episode 10]

header graphic for episode 10 selling on socials as a creator: nailing your niche, your content & the customer journey

Listen to Selling on Socials as a Creator: Nailing Your Niche, Your Content & the Customer Journey on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

I know you've heard that you need a niche a million times, but it's time to talk about the psychology of why niching down really works and how it can even help you expand your niche in the future. Because the days of relying on brand collaborations alone as a content creator are truly dead and gone. 

Today, I'm sharing a quick but super high-value lesson covering the psychology of the niche, crafting compelling content, and selling on socials according to the customer journey. So tune in to learn how to nail your niche, attract your pack of customers, and generate hot leads that will actually buy from you.

In this episode, Selling on Socials as a Creator: Nailing Your Niche, Your Content & the Customer Journey, I cover: 

  • Understanding cultural conformity and the halo effect

  • Defining your pack and crafting compelling content

  • Why valuable, educational, inspirational, relatable, and promotional content works

  • Confirming your credibility and providing solutions

  • Creating content for each phase of the customer journey

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More about The Social Spectrum podcast: 

Whether you’re an introvert struggling to find your voice on social media, an analytical thinker looking to maximize reach and engagement, a neurodiverse entrepreneur craving a sustainable workflow, or beyond!!!

The Social Spectrum dives into the worlds of social media & entrepreneurship through the lens of different personality types, lifestyles & neurodiversity.

From finding your niche and growing a social media community to setting business boundaries and amplifying marginalized voices, host Gina Galeoto (telemarketer turned content creator & entrepreneur) alongside guests including social media & marketing experts, psychologists & scientists, full time creators & more, share their insights and advice for creating & managing a successful & aligned online presence!

Join us on The Social Spectrum podcast as we prove that success on social media & in entrepreneurship is NOT one-size-fits all.

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How to Create An Online Course Without Ripping Your Hair Out [episode 11]

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3 Digital Product Mistakes I've Made (& What to do Instead) [episode 9]