How (& Why) to Start & Grow an Email List as a Content Creator [episode 17]

Laptop with an email incoming icon

Listen to How (& Why) to Start & Grow an Email List as a Content Creator here: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Remember Vine & Myspace? Imagine if you had worked day after day to build a community on one of those platforms, without a backup plan, and lost it all in the blink of an eye. It doesn’t even have to be as dramatic as an entire platform disappearing. Imagine you get unjustly banned on TikTok or Instagram and have to start from scratch or say your views suddenly drop from 5 figures to 3 figures. These are just a few of the reasons that having an email list is SO important.

Tune in to today’s episode to learn how an email list could help you double or triple your income as a content creator in the long-term, as well as be leveraged to your advantage for brand collaborations. Email subscribers are THE hottest leads you are going to have and you now have their trust and know their needs and interests, so you’ll want to leverage this important asset correctly!

In this episode, How (& Why) to Start & Grow an Email List as a Content Creator, I cover: 

  • Creating a lead magnet that addresses a top-asked question and/or problem that faces your community

  • Setting up an email marketing platform to organize your email subscriber information and deliver your lead magnet and future emails

  • Promoting your lead magnet organically through your social media content

  • Nurturing your subscribers in order to build lasting connections and provide them with the value they are seeking from you

  • Utilizing your email platform’s analytics and automating your emails in order to maximize your email list results

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From finding your niche and growing a social media community to setting business boundaries and amplifying marginalized voices, host Gina Galeoto (telemarketer turned content creator & entrepreneur) alongside guests including social media & marketing experts, psychologists & scientists, full time creators & more, share their insights and advice for creating & managing a successful & aligned online presence!

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Remaining Present, Slowing Down & "Being Over Becoming" With Aurora Chase [episode 18]

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How to Balance Content Creation With Your Day Job [episode 16]